This chapter introduces discourse analysis, focusing on its application for analyzing entrepreneurship discourses in the printed media. After introducing the topic (section 1), and outlining the basics of discourse analysis as well as its epistemological background (section 2), we present a number of discourse studies that have been conducted in the field of entrepreneurship using different print media (section 3). Section 4 summarizes the discussion and sketches entrepreneurship research questions where discourse analysis could be fruitfully employed. In the final section 5, we suggest selected further readings.
Achtenhagen, L., & Welter, F. (2007). Media discourse in entrepreneurship research. Handbook of Qualitative Research Methods in Entrepreneurship, 193–215.