Media disseminate popular images of entrepreneurship such as unicorns or hidden champions and contribute to popularizing selected types of entrepreneurship. As information intermediary, media play a crucial role in creating images of entrepreneurship. We aim to contribute a differentiated perspective by revealing how media influence popular images of entrepreneurship by analyzing both, the selectivity and social evaluation/assessment mechanisms used. We illustrate how evaluation regimes undertaken by expert bodies impact popularity. Both quantified as well as narrative elements of evaluation regimes underpin the supremacy of firms; partly underlined by linguistic expressions and narrative plots. Through our media analysis, we contribute to a broader understanding of popularity.

Keywords: content analysis, media, narratives, newspaper, popular entrepreneurship, evaluation regimes

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Schmid, Simone und Friederike Welter (2024): „Paradoxes of popularity: Between Hidden Champions and invisible everyday Entrepreneurship“. Working Paper SFB 1472, no. 11. DOI: http://dx.doi.org/10.25819/ubsi/10485