The term popularisation encom­passes all prac­tices that aim at getting noticed from many. We distin­guish between first-order populari­sation, the dissemi­nation of expertise and high culture, and second-order populari­sation, the disse­mination of successes that can be measured and staged in charts and top lists. Since the 1950s and increas­ingly after the social establish­ment of social media around 2000, second-order populari­sation condi­tions cul­tural evaluation regimes.