Based on the international journalistic success of the lay theologian J.H. Jung-Stilling, this subproject examines the interactive and interdiscursive dynamics between institutions of the established religious elite and the transformations of the borderline religious popularity up to 1950. The work programme includes the investigation of publication strategies including the relevance of the quantitative as well as concrete conflict agendas of the popular (Vorse-hung, Geisterkunde, Apokalyptik).